What is CTI?
Computer Telephony Integration
Computer Telephony Integration (CTI) connects phone systems with computer applications, enabling features like screen pops, click-to-dial, and automatic call logging. CTI allows contact center software to control calls and display caller information to agents, improving efficiency and customer experience.
CTI Features
- Screen pop — Display customer info when calls arrive
- Click-to-dial — Initiate calls from CRM or other applications
- Call control — Answer, hold, transfer, conference from desktop
- Automatic logging — Record call data to CRM automatically
- Predictive info — Pre-fetch data based on caller ID
CTI Benefits
- Reduced handle time — No manual lookups
- Fewer errors — Auto-population eliminates typos
- Better experience — Agents have context immediately
- Improved compliance — Consistent call documentation
Seamless CRM integration. Platform28 connects with your existing systems via CTI and APIs. Learn more.
Connect your systems
Platform28's CTI integration brings customer data to agents automatically.
Free consultation • No commitment required