It’s Never as Good as the Real Thing.

By Sasha Gorman, Platform28 on November 18, 2014

Why Adapting for the Cloud is a Bad Idea and how we make it better.

Imagine you are wanting to migrate to the cloud and you are being sold a new system that by all counts sounds like the right solution for your company’s current issues. It has most of the features you were looking for, and maybe you were reaching too far, wanting everything at once; maybe you wouldn’t use half the features anyway,  at least until you really had a handle on the new system. Apparently this new platform has pretty good support because they’ve been around awhile, and since nothing turns out exactly how you think it will, going with the best option sounds incredibly reasonable, highly rational and, well…smart.

Well, to this we say: Caveat Emptor, or Buyer Beware.

In our particular industry, there are some big names that have been around a long time, established names that you will recognize from other products and services they may have provided your business. But what they’re attempting to do is what you need to be weary of.

While others are scampering around, adapting their premise-based systems for the in-demand cloud marketplace, we’ve spent the time developing a system that was meant to run in the cloud. In fact, Platform 28 offers a system that’s designed from the ground up specifically for the cloud and its native cloud software with open architecture that features full web/cloud capabilities — none of this limited features nonsense. Every feature that has been created for our software was created for the cloud and it works in the cloud; we don’t believe in or engineer anything that doesn’t use the full range of functionality offered by the cloud.

Here is a premise we firmly believe, and now we posit this to all of you that have lived with On-Premise server stacks: Adaptation of your current software paradigm will never work as well or offer as much feature-rich and benefit-oriented functionality as natively designed software.

Think about this example. Remember the early smartphone applications? They tried to bolt on instead of build for. Companies took their robust software and had to pare it down to offer it on an iPhone or an Android phone. Customers weren’t satisfied with these watered-down apps because they weren’t the apps they were using on their laptops. The apps simply didn’t feel right; they were not supposed to be used without the rich functionality and the User Experience felt dumbed down or frankly, wrong. Not until software companies began developing applications specifically for the smartphones did apps really take off and feel right. No one wants to pay a ton of money for less than full or expected functionality.

What we do here at Platform28 is deliver a fully distributed cloud-based environment that is geo-synchronous and real-time responsive. With a geo-synchronous database, your data is synced to multiple data centers, that thanks to the cloud are all over the place, all at once. Your data is never just one place, it’s everywhere, so if there’s a problem somewhere, you don’t go down. Instead you are automatically connected to a different data center that already has all your latest information ready to be used. All servers hold all your data and can pull on multiple servers at once to make your data available to you. Or in other words we deliver, constantly available copycats, not just most recent backups that cause data loss between different versions. Imagine: never losing data and never having downtime, consistency for both you and your clients.

Cloud software is a great choice for businesses, because downtime on Cloud is unacceptable. This is where we set ourselves apart from all the other providers, cloud and premise. Downtime wastes money and kills productivity; no one can afford that. That’s where geo-synchronicity comes in and installs the kind of resilience necessary to protect your valuable data. No downtime or even planned downtime is ever at question; no manual reloading either. Every change is synced in real-time as it’s made. Welcome to a distributed environment where redundancy becomes a non-factor. Never lose data, never have downtime (planned or unplanned), and constantly be available for your clients.

When your cloud software is not built for the web, you end up running into serious downtime issues. For example, say you are using a simple redundancy model, where your data is backed up every so often (say every night). Data Center One experiences a failure, but you think, “no, it’s okay, we’re backed up to Data Center Two”. Yes, but that data isn’t easily accessible and you will experience data loss on everything since the moment of the last backup. You are also looking at significant downtime, sometimes upwards of full days before data is correctly migrated to Data Center Two and is available for use by your business. Clients have told us business horror stories of lost money and productivity because of inflexible server setups where your companies’ data isn’t under your control.

This isn’t just a Premise-Based issue. Our competition, other cloud providers in our space, use Synchronous Replication or other DB structures, and not Geo-Synchronous Distributed Database models for their platforms. Unlike us, their clients have experienced hours of significant unplanned downtime. And well, it’s been well over 5 years since we have had any infraction of SLAs at Platform28.

Cloud is King —  you are probably sick of hearing that. But natively built cloud software, architected to finest detail and optimized to fulfill on every cloud promise holds the crown. Adapted software can’t come close. And those that have worked in the cloud since its inception, but haven’t full optimized their approach are even worse offenders. You want a solution that solves your full suite of business needs, gets rid of the pain points and seamlessly integrates into your current architecture. Off-the-shelf, nothing will solve all your problems, so customization becomes an important aspect.

The point here is that adapted software isn’t going to allow the level of customization that businesses need for all their applications to communicate. We’ve solved the problem from the get-go with an Open API architected back-end. Think about it, seamless communication between the cloud software and any other software that your business uses. Endless potential for customization and total flexibility. You need to switch your accounting software but still want it to talk to your Contact Software? No problem. Need a new CRM that communicates with your Contact Software? Easy. Or as we like to say: you are only limited by the limits of your own creativity.

Natively designed, cloud contact center software, with no downtime and Open API for seamless communication and integration with other applications. What more could you ask for? It’s the real thing. No pretenders here.

Share:  Facebooktwitterlinkedinmail